planet in distress

     OK, so we’ve seen several decades of increasing recycling, cleaner automobile emissions and growing supplies of renewable electricity.  Organic food and eco-friendly household products are available now almost everywhere in mainstream stores in Canada.  And citizens and politicians are more widely informed than ever before about ecological concerns.  Still, the planet is in more trouble than ever!  

    Global warming is a proven fact.  Oceans and marine life are threatened by the ingredients in many household products.  Overfishing imperils many species.  Dumping chemical fertilizers on millions of acres of factory-farmlands is killing rivers, threatening wildlife.  Plastic pollution is everywhere.  Carbon-emissions controls so far are proving to be too little, too late.

    These aren't stories we have to break.  If you care, you're already aware of all of this, as well as thoughtful plans of actions, readily available from scientists and activists — even politicians.  

    Helping turn that into informed choices for Canadians making shopping lists is one good answer to “Why now?”  

    And because so much of what we buy is from web-shopping, people don’t always have the opportunity to read labels or lists of ingredients.  Search engines operate by putting paying advertisers at the top of their lists.  That makes it difficult to find crucial information about a product  — such as where it's made — without a tedious session of trial-and-error hits.  A quick check on Dudley Does Right will do the trick.